Every morning I receive a note in my in-box containing a new blog post from Seth Godin, and yesterday, June 5th, Seth passed a major milestone with his 5,000th blog post. It’s quite a historic accomplishment when you think about it. 5,000 posts. That’s a lot of writing, but when you comprehend the amount of wisdom contained in each of those blog posts and the amount of thinking that has occurred these past 3,650 days, you get a sense of how monumental it is, and what a true cause for celebration we have. Seth has that rare talent of being able to look at things that seem obvious in ways that make those things seem fresh and new, even profound.
But at the end of the day the writing is done for the love of marketing. As Seth puts it, he considers blogging “a joy and a privilege” and he does it “because he can”. Recently, I started this very blog for that same reason. I wanted to offer opinions on content marketing and stuff that interests me, and because I love to write down my thoughts in the hope that they will resonate with others. I want to leave a record of what I was thinking and talking about in the 21st century, to help others solve problems, open minds, or even to connect with like-minded people. Most of all I want to be inspired to write better, to think differently about marketing and to hopefully inspire others.
So what has Seth Godin learned after 5,000 blog posts? He said his biggest surprise was that more people aren’t doing it.
” My biggest surprise? That more people aren’t doing this. Not just every college professor (particularly those in the humanities and business), but everyone hoping to shape opinions or spread ideas. Entrepreneurs. Senior VPs. People who work in non-profits. Frustrated poets and unknown musicians… Don’t do it because it’s your job, do it because you can.
If you are unfamiliar with Seth Godin, for his 5,000th post he asked his colleague, Bernadette Jiwa to nominate five all time favorite posts, and here they are in no particular order:
* Five years from now…
* Ode: How to tell a great story
* Make something happen
* I spread your idea because…
* Reject the tyranny of being picked: pick yourself
Congratulations Seth, looking forward to your next 5,000 and more of your wonderful books.