Finding Great Content for Your Marketing on Tivo

The other day I was off work, sick, flipping around the Tivo looking for things to watch. During the Summer, it gets tough to find interesting viewing since mostly everybody is outside enjoying the sunshine. In my case, I was in bed nursing a nasty case of food poisoning, laying still, trying to take my mind off vomiting. I channel flipped, and flipped and flipped but all I could find was The View, Divorce Court and Jerry Springer reruns. The cache was empty.  So then I clicked my Tivo menu to go into the Video on Demand and to my delight I discovered a Video Podcasts category.

Tivo Video on Demand

Tivo Video on Demand

Apparently Tivo offers the ability to subscribe to video podcasts and you can even set these podcasts up as season pass, so you never miss an episode.  Why is this important? Well, for starters, the device I normally listen to Audio podcasts on is a 16GB iPhone 4S. It wouldn’t take too long for this device to fill up if I subscribe via iTunes to a lot of video content. The option is there for me if I decide to subscribe there later on though. One thing Hubspot might consider is to release an Audio version of this show so viewers with less storage could listen instead of watch.

Hubspot Marketing Update

Hubspot Marketing Update

I was delighted to see my friends Rebecca Corliss (@rebcor) and Mike Volpe (@mvolpe) from Hubspot (@hubspot)  listed in the business section for a show called “Marketing Update“. The show was previously known as “Hubspot TV”.  In the show Mike and Rebecca provide a round-up on inbound marketing related news and trends, offering an off the cuff take on what brands are doing in the world of content marketing and search optimization. The shows starts off with a few notable news articles related to marketing methodology such as Newsjacking offering an opportunties for the hosts to trade off with their lighthearted commentary. They come across as very authentic and natural.

The show then delves into a Hot Topic to do a more in-depth discussion.  I hope they continue to make the shows, in the episode I watched “LinkedIn: Let’s See Who’s Viewed Your Updates, Creepy or Not?” they provided some great insights on recent Linked In developments, and offer great recommendations on how marketers can make use of recently announced products or enhancements.  You can find more info on Marketing Update at http://www.hubspot.tv/default.aspx.

Rebecca Corliss and Mike Volpe of Marketing Update

Rebecca Corliss and Mike Volpe of Marketing Update

 

There are lots of other great video podcasts on Tivo such as “Small Businesses Do It Better“, hosted by Carissa Dunphy (@CaffeineKeybord) a show designed to promote and educate Small Businesses, Entrepreneurs and their supporters. You can find more info about this show at: https://twitter.com/SmBizDoItBetter.

What are you waiting for?  Click the top button on your Tivo remote and go check out the great additional content in the Video Podcasts section.

 

Arianna Huffington at INBOUND13

Some very wise words from Arianna Huffington. Boy did her keynote speech at INBOUND13 inspire.