Tweets With Pictures are 94% More Likely To Be Re-Tweeted

A picture might be worth a thousand words, but according to Hubspot’s Social Media Scientist Dan Zarella (@danzarrella),  recent research reveals that tweets which have an accompanying picture jump a whopping 94% in likelihood the tweet will be re-tweeted.  Naturally it depends on how compelling your content is, and perhaps there are some situations where the likelihood might be greater (Bieber, Grumpy Cat, Ellen selfie) but you get the idea.

The way Twitter works now is, if you upload a photo directly to pic.twitter.com, or via your twitter dashboard app such as Hootsuite, the image will now appear more often in the tweet stream.  So imagine this long page of textual information interrupted with your compelling image, people will notice it and this is a huge opportunity for savvy inbound marketers. Visual content is much more engaging when done well.  But there’s another newsflash for content marketers.  Instagram pictures used to work the same way on Twitter, but then Facebook bought Instagram and well, you know how that goes.   What’s interesting is, tweets with Instagram URL’s  are 42% less likely to be re-tweeted compared to tweets which have had the picture uploaded to pic.twitter.com.

Tweets Including Instagram Links are

Source: #SciChat

The chances of a re-tweet decrease dramatically perhaps due to trust issues and credibility issues. Zarella said “If I don’t know you super well and I see an Instagram link, I’m going to assume to some degree it isn’t going to be real interesting, unless you have a really great caption.”   The assumption here is that people who are sharing from Instagram are packing a lot of non-relevant hash tags into their posts.  Another interesting stat is Facebook images which are uploaded to FBcdn (the Facebook content delivery network),  tweets which include a Facebook image link, it is not going to pop up in the stream, these tweets are 47% less likely to be re-tweeted. The other thing to consider when relying on FBcdn for image tweets are the privacy settings. Because Facebook is mostly a closed private community, unless it is a public post, there is a strong likelihood that people will not be able to see the image.

Key Take-away

  1. Definitely use visual media in your posts to increase engagement.
  2. If you would like your picture tweets to show in the stream, post to pic.twitter.com
  3. For more great insights on Social Media check out Dan Zarella’s SciChat Group on Facebook

 

How To Request a Facebook Graph Search Invite

Here’s a quick tip compliments of Social Media Examiner.

If you still have the old Facebook search tool, and would like to be considered for the souped up Graph Search tool which is slowly rolling out now. Simply type a # hash key into search and hit enter. This will reveal a request invitation button to signal the nice people at Facebook you would like the feature. Give it a little bit more time, then soon you will notice something very different and very powerful about how you can search on Facebook.

GraphSearch-1

The old Facebook search box.

Once you have Graph Search enabled your screen should look like the below.

Facebook with Graph Search enabled.

Facebook with Graph Search enabled.

 

After you have requested an invitation, the next time you enter a hashtag into the search box, you should see the following:

 

Facebook lets you know you are on the list.

Facebook lets you know you are on the list.

 

So What Can Graph Search Do?

Please share this tip with your friends.