Here is a quick recap of some highlights from Michael Stelzner’s opening keynote address at Social Media Marketing World, which took place in San Diego Feb 28th – Mar 2nd.
Well Social Media Marketing World 2018 is taking place here in San Diego.
The event’s put on by Social Media Examiner. CEO Michael Steltzner previewed some data from the 2018 Social Media Marketing Industry report which will be released later this year. The report surveyed over 5000 marketers and revealed some potential blind spots. The first, Facebook with over 67 percent of marketers surveyed saying Facebook is the social platform that matters the most. Steltzner then went on to talk about the recent changes that Facebook implemented and will be implementing across all of Facebook’s properties.
The changes to the news feed will have a devastating effect to market heavily reliant upon the platform for organic engagement. Stelzner’s take on this is Small Is The New Big, and that a smaller highly engaged audience is more valuable than a large audience that you can no longer reach.
Next Michael spoke about the Social Media Examiner investment in episodic video, and spoke of the many personal interactions he’s had in response to “The Journey”, a documentary Social Media Examiner invested in to help promote the conference. Marketers agree with 77 percent surveyed saying that they would be making significantly improved investments in video in the next 12 months.
Messenger bots is another area of opportunity for marketers. Only 15 percent surveyed said that they currently had messenger bots in their marketing mix. And there are two tribes when it comes to Messenger bots. The first finds them highly annoying and weird. The second find them extremely effective in moving prospects along the buyers journey.
There are a number of sessions here at the conference that I’m planning on attending and will definitely be looking for more information on that.