Twitter recently introduced a neat new feature on the mobile app (both Android and IOS) which enables you to create videos up to 30 seconds long.
At first I was puzzled. Why would I create a short video with my phone and post it directly to Twitter Vs. creating one for YouTube? Then I stumbled upon a response tweet from Gary Vaynerchuck. The tweet contained simply the User ID of a person he wished to address @daveying99 (David Haddad) who had asked Gary V. if he had read a particular book about introverts in this tweet.
— Gary Vaynerchuk (@garyvee) February 20, 2015
Then it hit me.
Twitter wants us to engage with others in a more personal way through video. If you are in sales or marketing pay close attention to what Gary Vaynerchuck is doing here. He is making instant impressions with people who engage with him on social media. If you follow the thread to the tweet you will see that this completely knocked David Haddad’s socks off.
Brands, consider this for your marketing playbook.