Have You Heard the Latest (Podcast- Ep. #001)

For the next few weeks I’m going to try to publish a podcast recapping some interesting stories from the week – here are a few that stood out to me.

2.6 Million Seniors Fall Victim To Identity Theft Annually

This week I learned 2.6 million seniors fall victim to ID theft annually, as according to experience. And these thieves target seniors because they are often less tech savvy than other victims one of the recommendations is to consider using some identity protection service the several services out there. I no longer be signing up at least one of my family members for the. The other thing to consider is to maybe get a shredder. It’s outrageous to think that they dive through dumpsters to retrieve documents and then sign up for loans in your family members name.

Source: GoBanking

LinkedIn Adds Native Video Features for Mobile and Desktop

In social media news this week LinkedIn announced they will be coming out with native video offering the ability to upload and autoplay videos from mobile and desktop. LinkedIn is testing this feature with a small number of users. The videos will play with the sound off initially and provide typical stats such as views and likes but LinkedIn will also provide basic information about the viewer such as the company where they work, the name and job title. I think this going to be a major game changer for LinkedIn. Right now it’s a very textual platform and I think for social sellers out there, anybody who’s trying to cultivate a professional brand for him or herself, strategically using video in this manner is something to be considered.

Source: Social Media Examiner

Twitter Adds New Muting Tool to Filter Out Notifications

Twitter added new muting tools for notifications. The tools will mute notifications from newly registered accounts and accounts that you don’t follow or don’t follow you. Twitter previously added anti-abuse measures such as the ability to silence certain users and filter out direct messages. I have to tell you how much I welcome this news. I receive notifications several times throughout the day from people who aren’t even following our account and they post ridiculous comments. It can be a real distraction. I think this is going to be really healthy for Twitter as a platform.

Source: Social Media Examiner

84 Year Old Bridal Shop Files for Bankruptcy

In business bankruptcy this week Alfred Angelo Bridal Shops filed for bankruptcy this week closing all stores including six here in Southern California. The company operates more than 60 Alfred Angelo Bridal Signature Stores in the U.S., and the store’s gowns and dresses are also sold at more than 1,400 wholesale stores worldwide. it’s especially sad when you consider this company has been in business since 1933.

Source: ABC News

 

 

Will Facebook Live Replace the Press Release?

We'll Do It Live

Live video is one of the most exciting innovations of the information age. With just a cell phone, anyone can go live to share their perspectives on a wide range of topics. During a recent walk in Santa Monica, California, I came across a group of young men from Germany playing music in the street.  What was unique about their performance was the presence of a cell phone mounted on a tripod nearby. The lead singer of Denmantau was addressing the audience in front of him, and the audience tuned in live on Facebook. I stood there listening to their feel-good vibes admiring their ingenuity.

Denmantau going live from Santa Monica on Facebook

Denmantau going live from Santa Monica on Facebook

Major consumer brand takes a bold step going live

The creative way Crayola delivered news the color Dandelion was going to retire wasn’t lost on marketing expert Jay Baer. As Jay remarked in his Jay Today video, Crayola’s plan to retire Dandelion on National Crayon Day wasn’t done through the usual press release alone.  Instead Crayola made the strategic choice to go live from Times Square with the news. Laurie Schacht from The Toy Insider  introduced Smith Holland, the president and CEO of Crayola and Melanie Boulden, SVP of Global Marketing to share the news. During this playful live stream Crayola referred to Dandelion as an “adventurous color”, and explained how “Dande” was about to embark on an extensive retirement tour.

Never let them see you sweat

Before going live it’s important to be prepared for the potential of things going wrong. There were a few glitches which prevented the stream from going perfectly, like TV screens not working during Dadelion’s retirement video,  and we could not hear what Dandelion was saying when he strolled in to meet the kids. But going live carries a certain inherent risk.  So far, the nine-minute stream has been viewed an incredible 256,000 times, received 3300 likes and 900 shares.  During the technical glitch, Melanie Boulden kept smiling and listened as the audio track from the video played.

The key point that Jay made earlier is, if you are working in public relations of any kind you need to be familiar with all things live video,  because it’s a medium that’s rapidly replacing traditional PR tactics as a means for delivering a message to the marketplace.

Live video is the equalizer

Every Friday Michael Stelzer and his team at Social Media Examiner go live on Facebook, Periscope, YouTube at the same time with Social Media Marketing Talk. The show format is brilliant, invite on experts with knowledge in a wide range of social media platforms to discuss the very latest announcements and enhancements, and discuss how marketers can use these tactics to reach their audience. The shows are extremely well organized, and despite a few occasions where bandwidth hasn’t been ideal, or a guest speaker can’t go live at that moment, the shows have been excellent. Michael always makes a point of reminding the audience, in a cheerful, no-stress manner that we are live and occasionally some technical issues will interrupt the flow. Expectations have been set, the audience understands that we are in the pioneer stage of live video, and to expect the unexpected.

For me live video represents a great opportunity to share perspectives on marketing and social media with the world. I’d like to learn as much as I can about it.  I want to be a practitioner who can produce excellent live content for myself, my company and others. So, I will be listening to Jay Baer and Michael Stelzer and anyone else with expertise on this topic.

Do I think Facebook Live will replace the traditional press release?  I think there is a distinct possibility. How many of you still use a Fax machine?  How many of you receive email from friends more often than you do say comments or Snaps on Snapchat or status updates on Facebook?  I know that I receive  a lot less personal email. So my thinking is, we are seeing a great new way to reach a mass audience emerging, and if done right, why would you continue to use traditional means over digital and live?

What are your thoughts? Are you as excited about live video as I am?

Social Tactics: Peoplelinx Social Selling Mobile App

  In this post I am kicking off a series of social selling videos.  In these videos. In our first episode I thought I would share about a new app I discovered for social selling, and it is from PeopleLinx. If you are unfamiliar, Peoplelinx … [Continue reading]

Is Content Marketing Dead?

Michael Stelzner and Mark Schaefer participated in a panel discussion with Mitch Joel during Social Media Marketing World focused on the question "Is Content Marketing Dead?" Here are my key takeaways from the content marketing strategy … [Continue reading]

Traditional Media Recruiting from Social Media to Boost Ratings #SMMW16

Here is a quick recap of the keynote address on the state of social media marketing delivered by Michael Stelzner on the first day of Social Media Marketing World. First up - traditional media is recruiting from the world of social media. Michael … [Continue reading]

Live Video: Why the future of marketing is going live #SMMW16

Live video was a hot topic this morning during  a panel discussion hosted by Joel Comm,.  Joel, is the author of Twitter Power and several other social media books. He is a pioneer in social media and he was saying he's going all in on live video. I … [Continue reading]

Anchor app a perfect companion for content marketing

This week I made an amazing discovery in a new IOS app called Anchor.fm. The app allows you to make audio recordings of up to two minutes, post them to a community and receive responses. Anchor offers strong integration with Twitter making it … [Continue reading]

Create Good Content During Your Vacation

I recently figured out that I had maxed out my paid time off, accumulating a considerable stockpile of time. Being maxed out means I can not accumulate any more vacation time, so I decided to take the week between Christmas and New Year's off. One … [Continue reading]

Twitter Introduces Video Embedding Widget

Taking yet another bold step, Twitter today unveiled the ability for users to easily embed videos which were shot on an IOS or Android mobile device on any website. To embed a video on your website, get started by clicking on ••• in a Tweet and … [Continue reading]

Use Twitter Video to Make Your Interactions Personal

Twitter recently introduced a neat new feature on the mobile app (both Android and IOS) which enables you to create videos up to 30 seconds long. At first I was puzzled. Why would I create a short video with my phone and post it directly to … [Continue reading]