This week on the Content Gardner Marketing Update I talk about the following items. Follow me on LinkedIn to be notified when I go live on LinkedIn.
In The News
Posting More Photos to Google My Business Drives Website Performance
Jamie Pittman did a study of over 580,000 images across 15,000 Google My Business listings and made some surprising discoveries, among them:
- Businesses with more than 100 images get 520% more calls than the average business, while those with just one image get 71% fewer.
- Businesses with more than 100 images get 2,717% more direction requests than the average business, while those with just one get 75% fewer.
- Businesses with more than 100 images get 1,065% more website clicks than the average business, while those with just one get 65% fewer.
Things you can do to have a greater impact, driven by Google My Business?
- Post images yourself to your Google My Business profile
- Get customers to post – make it fun and interesting, offer to take customer’s picture
- Create a “Picture Frame” location in the business that promotes selfie shots
So, the next time you think posting photos about your business on Google My Business is a waste of time, read the article and then get cracking with your camera. Encouraging your customers to also post about your business on Google is even better. Consider placing signs with QR codes linked to your Google My Business page.
The Awesome Internet
Turning to the awesome power of the internet now, in this week’s story we focus on a viral Twitter thread. It’s a touching story, and it underscores the power of the Internet and how it can be used to create magical moments in people’s lives. It also uses content to shine a light on the plight of Refugees, who, in recent years have not seen very many positive stories.
Woman finds man who worked in a refugee camp and bought her a bike in the 90’s
After a call for help, Mevan Babakar, 29, traced back the man who “out of the kindness of his own heart” bought her a bike when she was a child during her time in a refugee camp near, Zwolle, Netherlands.
Have you ever worked on a project and felt you didn’t get the credit you truly deserved? I think that’s happened to us all. What if you were so irritated about it you wanted the world to know as a “Parting Shot” on your way out the door? In this week’s Parting Shot we leave you with the story of hidden Easter Eggs in products, and how they originated.
Where do Easter Eggs in products come from?
In 1976, Warner Communications bought the video game company Atari, much to the dismay of game designer Warren Robinett. Upset that Warner wasn’t planning on giving him credit in the game “Adventure,” he coded a screen deep within the game that read “Created by Warren Robinett” in flashing bright colors, and at that moment the hidden content Easter Egg was born.
Easter Eggs Today
If you Google “thanos” – the Marvel Avengers character and click on the gold glove, all sorts of crazy magic happens with your browser. Tesla developers famously got in on the Easter Egg fun, secretly developing a 3 minute light show for the Model X, all without telling CEO, Elon Musk what they were up to.
David Pogue, wrote great article on the topic for the New York Times, and sat down with Kai Rysdall and Marketplace to talk about the origins of Easter Eggs in software.
What is The Content Gardener?
The Content Gardner is a blog/side project I started a few years ago in my spare time. My hope is to continue publishing articles that start off in a video format, streamed to LinkedIn.