Twitter Introduces Video Embedding Widget

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Taking yet another bold step, Twitter today unveiled the ability for users to easily embed videos which were shot on an IOS or Android mobile device on any website.

To embed a video on your website, get started by clicking on ••• in a Tweet and then selecting “Embed Video” (as seen in the example below).

 

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Next, copy and paste the generated HTML markup on your website to display a video-focused embed. The video widget displays the full, original Tweet when a viewer selects the Twitter logo.

There is also a checkbox with a caption which says “Include tweet when logo is clicked. Here are two examples with the checkbox checked or unchecked.

Example 1

 

Example 2

 

Use Twitter Video to Make Your Interactions Personal

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Twitter recently introduced a neat new feature on the mobile app (both Android and IOS) which enables you to create videos up to 30 seconds long.

At first I was puzzled. Why would I create a short video with my phone and post it directly to Twitter Vs. creating one for YouTube? Then I stumbled upon a response tweet from Gary Vaynerchuck. The tweet contained simply the User ID of a person he wished to address @daveying99 (David Haddad) who had asked Gary V. if he had read a particular book about introverts in this tweet.

 

Then it hit me.

Twitter wants us to engage with others in a more personal way through video.   If you are in sales or marketing pay close attention to what Gary Vaynerchuck is doing here. He is making instant impressions with people who engage with him on social media.  If you follow the thread to the tweet you will see that this completely knocked David Haddad’s socks off.

Brands, consider this for your marketing playbook.

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